Course Overview

 

As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.

You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.

 

Key features

 

  • Learn about the technical elements of successful event styling and production – including the creation of image, film and graphics.
  • Gain the skills and confidence you’ll need to act as a consultant to industry partners, including fashion brands, fashion media and event organisations. Graduates can expect to flourish in careers within the fashion styling and communication industries as journalist contributors, media commentators, promoters, editors or stylists, and with big fashion brands and media groups.
  • Study a wide and practical range of topics including computer-aided design (CAD), photography and video for fashion, concept building, and fashion illustration.
  • Cover areas including visual research, illustration, storyboarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.
  • DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
  • Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.
GCE A-Level CCD

CBSE/ ICSE/ All Indian Boards

 

  • Successful completion of Standard XII with a 65% average from the best four subjects excluding Hindi or any other local language, e.g. Punjabi, Gujarati, Tamil, Marathi
  • Interview any candidate with 60% or above
American High School Diploma + SAT

High School Diploma with a minimum GPA of 3.0 PLUS Advanced Placement, two subjects from group A with grade 3 or above ORSAT2  - 2 subject tests with a minimum score of 500 in each = 1000

UAE TawjihiyyaEntry to IYZ only
International Baccalaureate Diploma24 points
BTEC Level 3 Ext Diploma DMM
African WAEC/ NECO/ WASSCE  

5 "B" grades (Only for Business Programme)

 

FBISE grade 12 (Pakistan)85%
Curriculum Russian/Kazakhstan Entry to IYZ only.
English Language TestEntry Requirement
IELTS Academic6.0 (minimum 5.5 in each band)
TOEFL Internet-based72 (17 in listening & writing, 20 in speaking and 18 in reading)
Pearson PTE Academic51

Additionally, students with the following qualifications may be considered as having met the English language requirements:

English LanguageEntry Requirement
GCSE/ IGCSE/O-Level English 
(as a first or second language)
Grade C or Higher
CBSE/ ISC boards/ NIOS/ All state boardsA minimum grade of 55% in English
International BaccalaureateMinimum grade 5 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
West African/Nigerian Curriculum WAEC/ WASSCE/ SSSCE  Minimum grade "C6"

 

Education 2030

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.

Read more about Education 2030

Course modules

Block 1: Fashion Styling

Block 2: Fashion Image Creation

Block 3: Communication Creation

Block 4: Fashion Film Cultures

Block 1: Concept to Consumer

Block 2: The Fashion Client: Campaign with Film

Block 3: Fashion Event Styling

Block 4: Futures: Professional and Promotional Identity

Block 1: Fashion Communication and Styling Consultancy

Block 2: Fashion Communication and Styling Portfolio

Block 3 and Block 4: Final Major Project

See more detailed module descriptions

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Professional Accreditations

At DMU Leicester this programme is accredited by the below-mentioned bodies. Students starting at DMU Dubai then transferring to DMU Leicester to complete their studies may be eligible to achieve the UK professional accreditations associated with this programme: contact us to find out more.

Accreditations
 

Green Gown Award - The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the International Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fashion and textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry.
 

UK Fashion and Textiles Association - We are members of the UK Fashion and Textiles Association which ensures our teaching stays up to date with the latest developments in the sector and provides valuable industry links that enhance our courses.
 

Teaching and assessments

A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops.  Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments.  At each of these, you will receive written feedback to support and guide your development before carrying out future work.  Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes. 

Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.

Teaching contact hours

You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes).  Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.

Graduate careers

Graduates go on to a variety of areas within the fashion styling and communication industries such as journalist contributors, media commentators, editors stylists, fashion researchers, show producers, show curators and art directors.

Meet your programme leader

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